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President's Message (Click on Dick)
Hello andto our Chapter Home page. We hope you will get to know us and enjoy your visit.Regardless of whether you are a member of Roadtrek International, we invite you to look around. To check on upcoming activities for Chapter members, explore our RALLIES tab above..
If you own a Roadtrek Motorhome but are not yet a member of Roadtrek International, we invite you to browse the website and consider becoming a member. We are an active chapter with around 1750 vehicles and 3400 owners.
And, finally, if you don't own a Roadtrek Motorhome, we invite you to spend some time at our website and see what you're missing. The CyberRally is reserved for our members but everything else on the website is open to everyone.
ROADTREK UPDATE (April 23, 2008)
from Jeff Hanemaayer - Chairman, Roadtrek Inc.Roadtrek Sales are Alive and Well
Overall retail RV sales are down or flat in many parts of country. But guess how Roadtrek retail sales are doing? They’re doing just great. For the first quarter, Roadtrek retail deliveries matched last year’s record pace. This is better than it looks when you consider that Sprinter inventory is still being built up with our RS and SS models on the recently introduced completely redesigned Sprinter vans. In fact, retail deliveries of our Chevy based models were up 10%!
Why are Roadtreks selling at their best pace ever? Many reasons, both short term and long:
- High fuel prices favor class B’s over other segments of the industry, especially Sprinter based models. (Over time, as more households opt for lighter more fuel efficient vehicles for their daily transportation, fewer large pickups and SUVs will be in the driveway ready to haul large towables.)
- In less than two years we made major design changes or complete redesigns to 6 of our 7 models.
- 70% of our buyers are over 60 years of age. Mature buyers are least affected by economic turmoil and stricter finance company criteria.
- Baby boomers are just starting to enter their 60s. Roadtreks should enjoy above average growth until the average boomer is 62 around 2017. The last boomers won’t hit this peak buying age until 2026.
- People are living longer and wanting to stay active later in life. Many RVers who want to RV for as long as they possibly can end up in a class B since they’re the easiest RV for them to drive, park and handle.
- The age distribution of our buyers is “stretching” at both ends of the range. As people live longer, we are getting a larger portion of buyers over 70. But at the same time, more young buyers are buying Roadtreks instead of minivans, large SUVs, conversion vans and other RVs.
- The vast majority of families have two kids or less. They are also taking shorter more frequent vacations and weekend getaways. A Roadtrek that sleeps four sitting in the driveway (that can be used as a second car) makes more sense than a large motorhome or travel trailer sitting in storage.But how are class B's in general doing? According to statistics from the U.S. RV Industry Association, class B shipments hit their highest levels this millennium (on a seasonally adjusted basis) in late 2006 and early 2007 as the popularity of Sprinter-based models peaked. This was followed by a decline in the last half of 2007 as manufacturers, including Roadtrek ran out of the "old" style Sprinter vans well before the new style became available in volume in North America. While no longer declining, shipment levels on a seasonally adjusted basis have not increased because most manufacturers have not started shipping new style Sprinter based models in volume. Roadtrek is the only manufacturer doing so and enjoying sales growth and growing market share as a result.
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